Learn everything you need to plan, design, set up and optimize a campaign on Pinterest—and earn a badge that can be shared on platforms like LinkedIn or with peers, agencies and clients.
To receive the Pinterest Advertising Essentials skill badge, you must complete all of the courses listed below and receive a passing grade on the quiz.
Pinterest Advertising Essentials badge
Courses
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Advertising on Pinterest
Learn what brings people to Pinterest and how to use the Pinterest advantage.
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Campaign Objectives
Learn how to choose the right campaign objective for your business goal.
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Pinterest Ad Formats
Learn how to select the ad format best suited for your campaign.
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Getting Started with Ads Manager
Discover how to create, analyze and edit campaigns with Pinterest Ads Manager.
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How to Use Targeting Practices in Your Campaigns
Uncover the advantages of targeting and why it's an essential element of every advertising campaign.
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Get Started with Ad Bidding and Auction
Understand the Pinterest auction and delivery system and how to ensure that your ads meet our ad serving criteria.
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The Pinterest Tag
Learn how the Pinterest tag works, the different ways to implement it, and how it can help you measure the success of your advertising campaigns.
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Conversions API
Learn how Pinterest's Conversion API can support your overall conversion visibility and how to implement it.
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Attribution Basics
Learn how Pinterest assigns attribution to user actions and how our attribution windows differ from other industry standards.
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Measurement Solutions
Learn about the suite of Pinterest measurement solutions to help you design your end-to-end measurement strategy.
