It’s time to power up your performance and drive lower-funnel campaign results on Pinterest. From web conversions to in-shop sales, Performance Essentials is here to help you learn how to make the most of your ad spend.
Complete all of the courses listed below, pass the quiz and hey presto—you’ll earn a Performance Essentials skills badge that you can share with peers, clients and networking platforms.
This course is designed to introduce advertisers to performance marketing on Pinterest. It provides an understanding of how Pinterest combines inspiration and intent, the essential tools that they need to succeed and a structured approach to driving me...
Discover how to create, analyse and edit Performance+ campaigns.
Learn how to optimise Pinterest marketing campaigns by mastering essential strategies, avoiding common pitfalls and effectively scaling successful efforts to drive sustained business growth.
Learn how to upload your product feed to Pinterest and scale your catalogue with product groups.
Learn more about Pinterest API for Shopping and how to optimise the performance of a product catalogue by implementing our tips and best practices.
Discover Pinterest’s four Cs for creative effectiveness—context, content, craft and colour—and learn to integrate them into your daily creative process through practical tips and use cases, providing a comprehensive guide to captivating and converting ...
Learn how to strategically plan for measurement with Pinterest to gain a complete view and apply a holistic approach to your campaign optimisation.
Analyze the effectiveness of marketing channels and decide how to allocate their ads budgets across marketing channels.
Learn how the Conversions API can support your overall conversion visibility, and how to implement it.
Learn how the Pinterest tag works, the different ways to implement it, and how it can help you measure the success of your advertising campaigns.
