By the end of this course you will be able to:
- Determine the right measurement solution for your business needs.
- Know when you should progress your measurement strategy from analyzing platform level measurement to other measurement solutions.
- Navigate the reporting and custom reporting U.I. within Ads Manager to access platform level metrics.
- Know when to leverage media metrics or brand lift studies for incrementality measurement in awareness campaigns.
- Identify data collection and analytics solutions that support the measurement of larger consideration and conversion campaigns.