Want to grow your shop internationally without rebuilding everything market by market? In this step-by-step tutorial, we'll show you how to scale your e-commerce business globally using Pinterest's native shopping tools. Discover how to optimize your catalog feeds, seamlessly manage your international footprint with Pinterest Markets, and reduce manual work with automatic localization features.
Whether you are uploading a primary feed, managing supplemental data sources, or using our auto-localize tools, you'll learn how to reach new shoppers by providing relevant, localized experiences. We'll also walk you through time-saving features like auto translation and currency conversion (including how to review and publish translations) so your customers always see clear pricing and messaging in their local language.
What you'll learn:
- How to use Catalog Feeds to power your Product Pins internationally.
- 3 ways to localize your catalog: primary feeds, supplemental feeds, and auto-localization.
- How to navigate Pinterest Markets to set up and organize your shop by country and language.
- How to improve the shopping experience with automatic currency conversion and auto-translated content.