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Pinterest Academy
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Pinterest Advertising Essentials

Learn everything you need to successfully launch your Pinterest campaign.

25 results returned

  • Why Pinterest

    Learn how advertising on Pinterest works and discover the four unique advantages of our platform.

    • Path
    • Duration 15m
    • Rating 4.9

  • Business Accounts & Business Access

    Get ready for your campaign by setting up the business accounts, profiles and access permissions necessary for your team. 

    • Path
    • Duration 15m
    • Rating 4.7

  • Campaign Objectives

    Learn how to choose the right campaign objective for your business goal.

    • Path
    • Duration 18m
    • Rating 4.6

  • Pinterest Ad Formats

    Learn how to select the ad format best suited for your campaign.

    • Path
    • Duration 23m
    • Rating 4.8

  • Ads Manager

    Discover how to create, manage and optimize campaigns with Pinterest Ads Manager.

    • Path
    • Duration 14m
    • Rating 4.9

  • Targeting

    Discover why targeting is an important part of every advertising campaign.

    • Path
    • Duration 11m
    • Rating 4.8

  • Advanced Targeting

    Learn how to use Advanced Targeting techniques to take your advertising on Pinterest to the next level. 

    • Path
    • Duration 15m
    • Rating 5.0

  • Creative Strategy

    This course walks you through how to design the best Pins to elevate your campaign.

    • Path
    • Duration 14m
    • Rating 5.0

  • Bidding & Auction

    Understand the Pinterest auction and delivery system and how to ensure that your ads meet our ad serving criteria.

    • Path
    • Duration 26m
    • Rating 4.9

  • The Pinterest Tag

    Learn how the Pinterest tag works, the different ways to implement it, and how it can help you measure the success of your advertising campaigns.

    • Path
    • Duration 20m
    • Rating 4.9

  • API for Conversions

    Learn how the Pinterest API for Conversions can support your overall conversion visibility and how to implement it.

    • Path
    • Duration 15m
    • Rating 4.3

  • Attribution Basics

    Learn how Pinterest assigns attribution to user actions and how our attribution windows differ from other industry standards. 

    • Path
    • Duration 18m
    • Rating 4.3

  • Measurement Solutions

    Learn about the suite of Pinterest measurement solutions to help you design your end-to-end measurement strategy. 

    • Path
    • Duration 25m
    • Rating 4.3

  • Pinterest Trends Solutions

    Learn how the Pinterest Trends tool and Pinterest Predicts can help you increase your reach and enhance campaign performance.

    • Path
    • Duration 15m
    • Rating 4.8

  • Get Started With Shopping on Pinterest

    Learn more about the value, unique experience and key features and benefits that shopping on Pinterest offers to both shoppers and businesses.

    • Path
    • Duration 15m
    • Rating 5.0

  • Upload Your Catalog

    Learn how to set up your shop on Pinterest by adding products via the Catalogs tool or third-party integrations, and then organizing your products effectively. 

    • Path
    • Duration 20m
    • Rating 5.0

  • How Your Audience Uses Pinterest

    Learn more about why people are coming to Pinterest and how they use it, so you can better understand the power of the platform as both a consumer and advertiser.

    • Path
    • Duration 15m
    • Rating 5.0

  • Shopping Ads

    Learn about the different types of shopping ad formats on Pinterest and how to create, track and optimize your shopping ad campaign for optimal results. 

    • Path
    • Duration 15m
    • Rating 3.0

  • Implementing the Pinterest Tag

    Learn the step-by-step process for how to implement the Pinterest tag and how to troubleshoot your implementation.

    • Path
    • Duration 25m

  • The Pinterest API

    Learn about the different use cases for Pinterest API and how to implement it.

    • Path
    • Duration 25m

  • Manage and Optimize Your Catalog

    Learn more about Pinterest API for Shopping and how to optimize the performance of a product catalog by implementing our tips and best practices.

    • Path
    • Duration 15m
    • Rating 5.0

  • Pinterest Path to Performance

    Learn more about the Pinterest Path to Performance and how implementing its tactics and best practices can help improve your campaign performance on Pinterest.

    • Path
    • Duration 20m

  • Pinterest Moments 

    Learn why Pinterest consumers are unique and valuable for advertisers in their planning around moments.

    • Path
    • Duration 20m