Attribution Basics
Learn how Pinterest assigns attribution to user actions and how our attribution windows differ from other industry standards.
Unlock the full potential of your Pinterest campaigns with our curated optimization courses. This learning path will help you optimize your campaigns for maximum performance. You'll learn to use advanced tools, automate your processes, and implement data-driven strategies to achieve stronger results. The courses are designed to build on each other—so start with the first course now and get ready to elevate your campaign performance on Pinterest.
Learn how Pinterest assigns attribution to user actions and how our attribution windows differ from other industry standards.
Learn about the suite of Pinterest measurement solutions to help you design your end-to-end measurement strategy.
Learn how to measure the impact of your brand campaigns on consumers using Pinterest Brand Lift.
Learn how to measure the impact of your ads on Pinterest with a Pinterest conversion lift study.
Learn how Pinterest's Conversion API can support your overall conversion visibility and how to implement it.
Learn how the Pinterest tag works, the different ways to implement it, and how it can help you measure the success of your advertising campaigns.
Analyze the effectiveness of marketing channels and decide how to allocate their ads budgets across marketing channels.
Learn how to optimize Pinterest marketing campaigns by mastering essential strategies, avoiding common pitfalls and effectively scaling successful efforts to drive sustained business growth.
This course will introduce you to performance marketing on Pinterest. Learn how Pinterest combines inspiration and intent, the essential tools needed for success, and a structured approach to driving measurable results.