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Learn everything that you need to plan, design, set up and optimise a campaign on Pinterest—and earn a skills badge that can be shared on platforms such as LinkedIn or with peers, agencies and clients.
To receive the Pinterest Advertising Essentials skill badge, you must complete all of the courses listed below and receive a passing score on the quiz.
Learn how advertising on Pinterest works and discover the four unique advantages of our platform.
Learn how to choose the right campaign objective for your business goal.
Learn how to select the ad format that's best suited to your campaign.
Discover how to create, manage and optimise campaigns with Pinterest Ads Manager.
Discover why targeting is an important part of every advertising campaign.
Understand the Pinterest auction and delivery system and how to ensure that your ads meet our ad serving criteria.
Learn how the Pinterest tag works, the different ways to implement it, and how it can help you measure the success of your advertising campaigns.
Learn how the Pinterest API for Conversions can support your overall conversion visibility, and how to implement it.
Learn how Pinterest assigns attribution to user actions and how our attribution windows differ from other industry standards.
Learn about the suite of Pinterest measurement solutions to help you design your end-to-end measurement strategy.
