This course is designed to introduce advertisers to performance marketing on Pinterest. It provides an understanding of how Pinterest combines inspiration and intent, the essential tools needed for success, with a structured approach to driving measurable results.
By the end of this course, you’ll be able to:
- Identify the key lower-funnel solutions that Pinterest offers to drive measurable results
- Describe the four stages of the Path to Performance framework and their role in campaign success
- Recognise the essential tools (Pinterest tag, CAPI, catalogues) required for campaign set-up
- Recall how signals and measurement tools contribute to performance tracking and optimisation