By the end of this course you will be able to:

  • Determine the right measurement solution for your business needs.
  • Know when you should progress your measurement strategy from analyzing platform level measurement to other measurement solutions.
  • Navigate the reporting and custom reporting U.I. within Ads Manager to access platform level metrics.
  • Know when to leverage media metrics or brand lift studies for incrementality measurement in awareness campaigns.
  • Identify data collection and analytics solutions that support the measurement of larger consideration and conversion campaigns.