Learn how to set your campaign budget and schedule using Pinterest Performance+ to optimize your ad spend and align with your marketing goals.
In this quick tutorial, you'll learn:
- The difference between lifetime and daily budgets—and when to use each
- How Pinterest Performance+ automatically optimizes daily delivery (spending up to 125% on high-opportunity days)
- How to schedule evergreen vs. time-sensitive campaigns
- How campaign start and end times work with Coordinated Universal Time (UTC)