What is the Pinterest Media Buyer Certification?
This official certification recognizes your ability to create impactful, results-driven campaigns on Pinterest. It validates advanced skills in advertising implementation, insights and analytics, campaign activation, reporting and optimization and measurement solutions—helping you showcase proven expertise to clients, peers and employers.
Who should certify?
The certification exam is designed for people with:
- 2-3 years of media buying experience.
- 1-2 years of experience using Pinterest advertising tools.
Questions about certification? Find answers on our FAQ page.
What's covered on the exam?
You'll answer questions across six key areas of advertising on Pinterest. Expand each area to see what you'll be tested on.
Value propositions
You'll need to understand Pinterest's unique environment and how it helps advertisers reach people who are actively planning and shopping. Topics include:
- How people discover, save and act on Pinterest, and where ads appear
- What makes Pinterest different: planning mindset, shopping intent and advertising policies
Advertising implementation
You'll be tested on the technical setup needed to support accurate measurement and performance. Topics include:
- Pinterest Tag, Conversions API and partner integrations for tracking and signal quality
- Product catalog and feed maintenance for shopping campaigns
Insights and analytics
You'll need to know how to use Pinterest insights to inform strategy and identify opportunities. Topics include:
- Pinterest Trends, Audience Insights and planning tools for campaign strategy
- Performance metrics and reporting dashboard breakdowns
Campaign activation
You'll demonstrate skill in setting up campaigns that align with advertiser goals and Pinterest best practices. Topics include:
- Ads Manager, Campaign manager and Business Manager navigation
- Campaign objectives, ad formats and buying approaches
- Budget, billing, account structure and bidding configuration
- Pinterest Performance+ campaigns and individual Performance+ features
- Targeting strategies: demographics, interests, customer lists and actalike audiences
- Delivery and optimization parameters: events, placements, frequency caps and creative tools
- Ad building: formats and core ad elements
- Learning mode and the impact of campaign changes
Reporting and optimization
You'll consider how to analyze performance and make informed changes to improve outcomes. Topics include:
- Delivery, pacing and spend efficiency
- How to diagnose performance issues across creative, targeting, budgets, bids, audience and signals
- Campaign optimization: budget reallocation, bid refinement, targeting and creative rotation
- Custom reports, scheduled reporting and attribution windows
Measurement solutions
You'll apply the right measurement approach for deeper, long-term insights. Topics include:
- When to use Ads Manager reporting vs advanced measurement solutions (brand lift, conversion lift, sales lift, Marketing Mix Modeling)
- Roles of first-party and third-party measurement and how to use them strategically
How can you prepare for the exam?
Set yourself up for success with flexible prep options built around the six exam areas. Choose what fits your workflow—study end to end or zero in on specific topics.
